We started Nuttery Buttery for a number of reasons, firstly we are obsessed with nut butter. This started with the delish but heavily sugar laden Skippy, Sarah and I both grew up in Hong Kong and I’m pretty sure this was all that was available. It is definitely still my guilty pleasure. Peanut butters have come a long way since the 1990’s, which is definitely a good thing.
Whilst on maternity leave, Sarah was seriously disillusioned with her job and I found myself also pregnant. We started talking and dreamed up the idea of launching our own range of nut butters. In hindsight, we definitely suffered from that classic misconception that we would benefit from having “loads of free time”. How wrong we were! However, we both just wanted something different from work, mainly flexibility.
We started Nuttery Buttery in October 2017 and our first market was Stroud Green with both babies in their slings. We loved every minute of chatting to everyone and the feedback from our customers was a definite morale boost. We did a few more markets over the next coming months but took a break in March and wanted to focus on our branding. Markets are an amazing way to get your brand out there and we are so glad we did them.
The branding process was great, we worked with Forecast Design who were amazing. It was during the branding process that we decided to focus on a children’s nut butter range as our girls loved nut butters so much and we were constantly hearing of their health benefits.
The final reason we wanted to set up Nuttery Buttery is to do some good or to put it another way give something back. The idea of tying our brand to a charity came to me whilst I was at a Mothers Meeting listening to ‘Selfish Mother’ talk about her business (for anyone who hasn’t heard of her she runs a fantastic brand and raises thousands for the Save the Children charity) her advice, which I quickly typed on my phone was “build something in to your brand which does some good”.
It was never a question as to which charity we wanted to tie up with, Sarah’s husband is type 1 diabetic and my brother is type 1 as well as many other members of my family. Having also had gestational diabetes, it really gave me a glimpse as to what type 1 diabetics have to go through on a daily basis. The constant monitoring of blood sugars is exhausting. I can’t even begin to imagine how challenging this must be for children and parents of children.
Therefore we are so pleased to say that we will be tying up with JDRF (Juvenile Diabetes Research Foundation) we will be donating 5% of our online sales to the charity.